Latest edition of my company newsletter.
Issue 4, July 2010 News round-up includes a renaissance for direct mail, and the latest on data protection and cookies. We also take a look at the best marketing operations news on the web and also question the existent of the “marketing all-rounder”, and debate the internal vs external database resource question.
Latest edition of my company newsletter.
Issue 3, March 2010 News round up includes DM as an anti-recession marketing strategy, new powers for UK Data Protection enforcement and the importance of split testing your web marketing. It also features Percassity opinion on the secret of optimum vendor relationships, and lead management as a detective novel!
Having started a business earlier in the year, we’ve just commenced publishing a (hopefully!) bi-monthly email newsletter, which we’re calling Percassity Perspectives. Since the subject matter crosses-over with this blog, I plan to post a quick link to the newsletter on our website every time we publish. Enjoy!
Issue 1, October 2009 With a news round up including the latest in data protection developments in Europe, marketing technology product news, the latest from Google, and the first part of our guide How to kick off your CRM system project.
