Archive for the ‘Privacy’ Category

Percassity Perspectives

Thursday, January 20th, 2011

Latest edition of my company newsletter.

Issue 6, January 2011 In the news this issue, we highlight fines levied in the UK for data privacy breaches and examine trends in social media marketing. Our guest contribution looks at some key considerations regarding vertical specific CRM solutions, plus our usual round-up of Percassity updates, events and round-up from the web.

Percassity Perspectives

Thursday, October 14th, 2010

Latest edition of my company newsletter.

Issue 5, October 2010 This edition’s news round up takes a look at the potential of transactional emails, the BBC’s take on social media monitoring and court action against the UK by the EU data protection authorities. We also write on how old-style email campaigns waste marketing resources, and look at some low cost CRM technology solutions for SME’s.

Percassity Perspectives

Wednesday, July 21st, 2010

Latest edition of my company newsletter.

Issue 4, July 2010 News round-up includes a renaissance for direct mail, and the latest on data protection and cookies. We also take a look at the best marketing operations news on the web and also question the existent of the “marketing all-rounder”, and debate the internal vs external database resource question.

Percassity Perspectives

Friday, April 2nd, 2010

Latest edition of my company newsletter.

Issue 3, March 2010 News round up includes DM as an anti-recession marketing strategy, new powers for UK Data Protection enforcement and the importance of split testing your web marketing. It also features Percassity opinion on the secret of optimum vendor relationships, and lead management as a detective novel!

Percassity Perspectives

Saturday, October 17th, 2009

Having started a business earlier in the year, we’ve just commenced publishing a (hopefully!) bi-monthly email newsletter, which we’re calling Percassity Perspectives. Since the subject matter crosses-over with this blog, I plan to post a quick link to the newsletter on our website every time we publish. Enjoy!

Issue 1, October 2009 With a news round up including the latest in data protection developments in Europe, marketing technology product news, the latest from Google, and the first part of our guide How to kick off your CRM system project.