Archive for the ‘Direct mail’ Category

Percassity Perspectives

Wednesday, July 21st, 2010

Latest edition of my company newsletter.

Issue 4, July 2010 News round-up includes a renaissance for direct mail, and the latest on data protection and cookies. We also take a look at the best marketing operations news on the web and also question the existent of the “marketing all-rounder”, and debate the internal vs external database resource question.