Archive for December, 2010

Definition of Marketing Automation

Tuesday, December 14th, 2010

Earlier in the year I added a comment to a post on Mac McIntosh’s blog regarding his definition of B2B Marketing Automation. In essence, I returned to my oft-visited theme of the role of automation in bringing about agility, allowing Marketing to get on with its job. I was rather touched a few days ago to have my comments referred to in a post by Jep Castelein, on the Marketo blog, Marketing Agility and Marketing Automation. I know it seems like blatant self promotion, but I stand by my original comment and completely agree with both Mac and Jep’s posts, so I thought I’d share here!