Archive for June, 2008

Neither one thing nor the other

Tuesday, June 10th, 2008

I was recently introduced to a networking group that is worthy of note. The brainchild of brothers Bede and Tim Feltham (the latter of whom bears an uncanny resemblance to Sir Richard Branson) and calling itself the Marketing Hybrids Network, the group aims to bring together any “individual equally at home in the worlds of marketing and technology”. The term is derived from the 1990 book Database Marketing by Robert Shaw and Merlin Stone, which described the then emerging group of marketers able to bridge the gap between these two seemingly disparate worlds.

Marketing Hybrids meetings take place every quarter and are very informal gatherings of like minded people taking the opportunity to catch up and chat. Bede and Tim appear very adept at securing sponsors, who put a few quid behind the bar of whichever location happens to have been chosen in exchange for a little logo exposure. Apart from that, there are no presentations and no hard sell, so I would very much recommend signing up to anyone working in this space. And you never know who you’re going to meet – maybe even a Knight of the Realm!