Future of direct marketing

Last night’s seminar IDM seminar, “Fundamental Shift in B2B Marketing” got me thinking about the future of direct marketing again. Perhaps inevitably it revolved around online and community based approaches to gaining consumer (in a business context) trust and interest. Usually coverage of online marketing is very consumer-orientated, with talk of FaceBook and MySpace – difficult to take into a business context. But clearly there are opportunities for business community building, as was pointed out last night. LinkedIn, anyone?!

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