International address management

Eliminating address duplication within a database and improving address quality brings significant benefits. Data loads are more accurate, reducing processing time and contact duplication. In turn, deliverability and response rates improve, reducing marketing programme and returns handling costs. Selection and analysis also benefit, as a result of a more accurate view of the number of unique individuals in the database. In short, address management has always made sense, and the increasing sophistication of international solutions means there’s no excuse not to apply it to data outside the UK.

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